Identify Your Marketing Funnel

In a solid inbound marketing strategy, the first step is to identify the shape of your company’s sales funnel. Each shape represents different problems and opportunities. Your funnel shape will tell you where to invest your time, money, and effort in order to be successful.

Start by identifying the shape of your funnel with the Guide to Understanding Your Marketing Funnel.

Understanding Your Marketing Funnel to: 

  • Prioritize where to start with your marketing strategy
  • Identify gaps in your marketing and sales processes 
  • Address problems based on your funnel shape with short-term and long-term solutions